Only 7% citizens plan on going out to movie theatres in the next 60 days
- ● Results of July, August & Oct survey by LocalCircles indicate that people continue to stay reluctant in going to theatres & multiplexes due to the COVID-19 scare
October 26, 2020, New Delhi: Cinema halls across were allowed to reopen after seven months of the ongoing pandemic induced by the novel coronavirus. Delhi, Haryana, Uttar Pradesh, West Bengal, Madhya Pradesh, Gujarat, Andhra Pradesh and Karnataka are some of the states where theatres and multiplexes have started to function. Cinema halls remain closed in states like Maharashtra, Telangana, Tamil Nadu, Kerala, Chhattisgarh and many North-Eastern states.
Going to the theatre to watch a movie was one of people’s favourite pastime but the COVID-19 pandemic has forced them to stay indoors and watch movies on OTT platforms, such as Netflix and Amazon Prime. LocalCircles conducted a survey to know if citizens if plan on visiting movie theatres in the next 2 months. The survey received 8,274 responses from across the country.
In the survey, citizens were asked, "now that the multiplexes and theatres are open in many states and the remaining states will also open them soon, will they be going to watch a movie in the next 60 days?" In response, only 4% said they would go to watch if any new releases come and 3% said they will go regardless of new or old movie. 74% said they will not go while 2% were unsure and 17% said they don’t watch movies in theatre.
Even though movie theatres are open now, only 7% willing to go in the next 60 days
The findings indicate that even though movie theatres are now open, only 7% are willing to go in the next 60 days. LocalCircles had conducted similar surveys during past few months to know how people plan to go out to watch movies when the theatres and multiplexes reopen. In the July survey, 72% consumers had said that they will not go to theatres or multiplexes when they open, keeping the COIVD-19 scenario in mind. This number increased to 77% in August and stands at 74% in October.
People continue to be reluctant in going to a theatre or multiplex to watch a movie in the next 60 days
Cinema halls claim to have taken various measures to ensure safety, such as sanitisation of their premises and other COVID-19 safety protocols. Among others, some of them have started the movie shows with fifty per cent of the total occupancy, staggered show timings, social distancing, thermal screening, adequate protection gear for the staff, etc. But all said and done, it looks like people continue to be reluctant in going to a theatre or multiplex in the next 60 days.